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OUR PATH TO INSPIRE OTHERS
Recently, I have branded each year with a theme. 2017 – “community” connected me with a cross-fit type of gym and monthly meetings with women veterans. 2018, the year of “broadcast” has seen us at more than 14 conferences and events connecting with hundreds of entrepreneurs throughout SoCal. With a blog, videos and more, please join our conversation to inspire more people to start with a GUIDED approach!
New website. New team. Spent the first part of the year attending events and exhibiting at conferences in various communities. LA Times Book Fair, KJLH, East LA Veterans, Women's Expo, Veteran Business Resources, etc. Launching Solopreneur Zen, online classes but really they are moderated group sessions to overcome business challenges.
Attended my first WBENC conference to introduce books to supplier outreach teams to prepare diverse suppliers to become project-ready. A utility in Los Angeles piloted the GUIDED Impact competition based on our Founders Forum book. Received award along with Congresswomen Maxine Waters at the RISE Financial Pathways luncheon for me work with veterans. There is still a lot to do to make it easier for military families to pursue economic independence.
Started partnership with CAMEO to host meetups for military-connected women. Hosted workshop in Boston for veterans and exhibited at the AWBC conference in Wisconsin. Received so much love from clients when I revealed that I had spent eight months battling stage 3 breast cancer as a solopreneur.
A brand has developed! I also added Build to Scale, Gear Up and Millennial Start-Up to the family of books. My 6 states in 6 days sales tour coupled with back-to-back conferences took a toll. I faced a personal setback that I was able to overcome with a team and a plan.
Sales were stifled by the lack of a financial projections tool. It took more than a year of programming and testing but I completed a robust spreadsheet to generate financial statements. After reading an article about discouraging post-service options for women veteran (and because a center requested it), I wrote the Military CEO edition.
The Edge Connection in Atlanta requested books for each module in their 3-month course. It was the start of our new line of 52-page books. We grow with our clients! This slimmer format has become our most popular book as busy entrepreneurs want content that gets them to their goals faster.
An encounter at a church bazaar led to a referral to a business development center in Boston. They have been our longest client using the official inaugural edition for the past six years. For months I courted a Los Angeles center who finally said yes! They went from offering it quarterly to three times a month. I was bi-coastal!
Drove to first SBDC conference to hang out in lobby to learn more about the network. Talked to anyone who would catch my eye and asked a couple of them to give a video testimony based on book samples. Four of the people who gave an intruder a chance conversation are still my mentors today.
I attended social media class and did not understand their twitter speak. Wrote the GUIDED Social Media Plan to simplify it for myself and others resistant to the digital marketing trend. The book in this format sold ONE copy. But it led to a relationship with one of my largest clients. And I repurposed the content in other books.
I remember the day when a stranger saw me editing my first bound draft and asked what book I was reading. "This looks like a book to you?" I was elated. It was a bound copy of the revised worksheets that I had created for an online pilot course in late 2008. It was the start of the nationally acclaimed, award-winning GUIDED Business Plan training platform in 2009.
Years of experience
and a proven method! GuidedPlans.com